About me
At 18, I left the Welsh hills behind for the city of Salford to study Graphic Design. Three years later, I graduated with First Class Honours, ready to begin my career.
That journey led me to MediaCityUK, the northern home of the BBC, where I joined the social media team at CBBC and CBeebies as an intern. From intern to researcher to coordinator, my time at the BBC did more than spark my passion for digital content. It gave me the skills and confidence to turn ideas into impact.
It’s getting better all the time. The next stop was Liverpool, home of The Beatles. I joined the marketing team at The Beatles Story Museum, the world’s leading Beatles attraction. As Marketing Executive, I developed a new social media strategy that significantly increased engagement and conversion. As Content Manager, I built on that success, helping to secure the 35-year-old attraction’s reputation as a must-see pilgrimage for Beatles fans.
My experience
Content and PR Manager
The Beatles Story, Liverpool
In my role as Content and PR Manager, I manage content, PR, and digital campaigns - taking ownership from strategy through execution and analysis across SEO, digital content creation, social media, PPC, press & influencer engagement, CRM and external communications.
Marketing and PR Executive
I managed content, PR, and digital campaigns - understanding the wider marketing and business strategies to effectively execute marketing responsibilities across SEO, digital content creation, social media, PPC, press & influencer engagement, CRM and external communications.
The Beatles Story, Liverpool
Social Media Coordinator
Utilising the skills acquired in my internship, I became an invaluable member of the team and the go-to creator of content. It was in this role that my abilities in content strategy came to light, and a social strategy that I designed for CBeebies nostalgic content grew average interactions by 54% on the previous year and reached new audiences at a faster rate.
Alongside my core roles at the BBC, I contributed to a range of projects across the organisation, including YouTube-branded assets, online games and animations, and art department support on productions like CBBC’s Hacker’s Crackers.
BBC - CBeebies, Teach and Bitesize
Trainee Researcher
The first rung of the ladder and my first real taste of marketing, this role established the foundation of my career. Research, content creation, video editing, image-making, and community engagement for two of the world’s leading children’s channels kickstarted my passion for content.
BBC - CBBC and CBeebies
See my work
From social media management and graphic design, to blogs and articles, my portfolio spans all areas of digital content marketing.