Portfolio
The Beatles Story website
CMS, SEO, content creation, content editing, copywriting
In my roles at The Beatles Story, I managed the website’s content from strategy through execution and analysis.
When commissioning the new website, I led collaboration with external agency Ultimate to ensure it was optimised for usability and SEO, while also bringing to life the fun and interactive ethos of the immersive attraction.
Believing in the power of engaging content, I championed the introduction of a dedicated games and quizzes section, creating new opportunities for international fans to engage with their passion for The Beatles.
Online games and quizzes
CMS, content creation
A highlight of my time working at BBC Children’s was creating games and quizzes for the CBBC and CBeebies websites. This experience established my passion for engaging content, and set the foundation for my successes at The Beatles Story.
When commissioning a new website for The Beatles Story Museum, I championed the power of engaging content. Now, games and quizzes - alongside blogs and news stories - are vital tools for accruing website traffic and building trust until users are ready to convert into customers.
The Beatles Story social media strategy
Social media management, strategy, content creation, content editing, copywriting
When I joined The Beatles Story Museum, I set about creating a new social media strategy. By injecting a sense of fun and community into the output, I gave an international audience of Beatles fans value in content, and built trust by showing relatability.
The strategy saw a 142% growth in Facebook reach and 192% more user journeys to the website in its first year. In the strategy’s first quarter, the attraction’s Instagram account was the fastest growing for a museum in the country.
Social media awareness of The Beatles Story now accounts for a quarter of all its online sales.
BBC Children’s & Education
Content creation
During my time at BBC Children’s, I designed channel assets for social media and YouTube channels across education and children’s television brands.
At the time, CBBC’s Facebook and Twitter accounts were targeting a slightly older audience, aiming to reclaim ownership of the nostalgic brands discussed online and build trust with the generation shaping children’s viewing habits. My nostalgia-focused banner design drew on the brand’s rich history, creating a visual identity that adhered to current brand guidelines whilst resonating across generations.
CBeebies nostalgia
Strategy, content creation
A social media strategy that I co-designed for CBeebies nostalgia, and its corresponding content, grew average interactions by 54% on the previous year and reached new audiences at a faster rate.
Historic blogs
Content writing
Nature Guardians
Content creation
Nature Guardians is a Community Interest Company based in Salford, Greater Manchester, providing advice and practical support to residents seeking a greener lifestyle.
I supported their mission by creating illustrated website assets that translate eco-friendly guidance into clear, accessible graphics that transcend language barriers.
CBBC Interactive Instagram Stories
Strategy, content creation
To strategically grow CBBC’s Instagram reach and following, I used Instagram Stories as a tool to add more opportunities for interaction - encouraging tap-throughs and sticker clicks. By using older brands like Trapped, I was able to tap into the power of nostalgia and convert it into engagement.
This tool also provided a unique opportunity to promote returning brands, such as in the cases of The Demon Headmaster and The Worst Witch. Feeding followers’ nostalgia for older brands in this setting helped to build excitement for new episodes.
Fab4 Bee Hives
Content creation, content editing
Watch more of my short-form content:
Meet Our Memorabilia: The Beatles’ final show at The Cavern Club
You can spend the night in George Harrison’s childhood bedroom!?
Titanic and The Beatles: Did the White Star Line give us George Harrison?
The Beatles Story: fun with memorabilia
How to dress like a CBeebies presenter
CBeebies pancake day challenge
A 6 year old guesses the names of classic CBeebies characters
To launch The Beatles Story’s eco partnership with Southport and District Beekeepers, I shot and edited this short-form content. My sustainability-focussed communications for The Beatles Story helped in the company’s team efforts to achieve the Silver Green Tourism award.
Global Impact for Rural Innovation Foundation
Content creation
GIRIF is a foundation dedicated to improving access to healthcare in rural Nigeria. I supported their mission by designing a collection of Canva templates for their social media channels.
These templates empowered GIRIF’s volunteers to produce consistent, high-quality content more efficiently. This helped strengthen GIRIF’s online presence and communicate their work more effectively.