Mason’s Portfolio Highlights for CityDays
Online games and quizzes
Game design, CMS, content creation
A highlight of my time working at BBC Children’s was creating games and quizzes for the CBBC and CBeebies websites. This experience established my passion for engaging content, and set the foundation for my successes at The Beatles Story.
When commissioning a new website for The Beatles Story Museum, I championed the power of engaging content. Now, games and quizzes - alongside blogs and news stories - are vital tools for accruing website traffic and building trust until users are ready to convert into customers.
CBBC Interactive Instagram Story games
Game design, storytelling, strategy, content creation
To strategically grow CBBC’s Instagram reach and following, I used Instagram Stories as a tool to add more opportunities for interaction - encouraging tap-throughs and sticker clicks. By using older brands like Trapped, I was able to tap into the power of nostalgia and convert it into engagement.
This tool also provided a unique opportunity to promote returning brands, such as in the cases of The Demon Headmaster and The Worst Witch. Feeding followers’ nostalgia for older brands in this setting helped to build excitement for new episodes.
Prop-making
Design, art, television
I have experience in multiple art departments, designing and creating props for various BBC productions.
From designing the graphic for a library card used within the CBeebies House, to bringing to life ancient advanced technology for the TV show The City and The City, my art department experience is a highlight of my career.
The Beatles Story website
CMS, SEO, game design, content creation, content editing, copywriting
In my roles at The Beatles Story, I managed the website’s content from strategy through execution and analysis.
When commissioning the new website, I led collaboration with external agency Ultimate to ensure it was optimised for usability and SEO, while also bringing to life the fun and interactive ethos of the immersive attraction.
Believing in the power of engaging content, I championed the introduction of a dedicated games and quizzes section, creating new opportunities for international fans to engage with their passion for The Beatles.
Historic storytelling
Content writing, CMS, storytelling, social media