Mason Griffiths Content Writing Portfolio
The Beatles Story’s website
Key results:
For the past four years, I have been managing the content and maintenance of The Beatles Story’s website.
This award-winning attraction, the only one of its kind in the world, deserves copy that sells its uniqueness and builds excitement for the magic and nostalgia within.
With SEO optimisation leading the way alongside Google advertising, search engines remain the number one traffic source to both sessions and conversions. So far this financial year, over a quarter of all the museum’s ticket sales have come from search engines.
Historic blogs
Key results:
Blogs are a fundamental aspect of our marketing efforts at The Beatles Story Museum. In indulging our readers’ passions for nostalgia and The Beatles, we have built brand trust within a community of engaged fans.
X% of our blog readers go on to buy museum tickets online.
Eurovision 2023
Key results:
Nature Guardians is a Community Interest Company based in Salford, Greater Manchester, providing advice and practical support to residents seeking a greener lifestyle.
I supported their mission by creating illustrated website assets that translate eco-friendly guidance into clear, accessible graphics that transcend language barriers.
35 years of The Beatles Story
Key results:
To strategically grow CBBC’s Instagram reach and following, I used Instagram Stories as a tool to add more opportunities for interaction - encouraging tap-throughs and sticker clicks. By using older brands like Trapped, I was able to tap into the power of nostalgia and convert it into engagement.
This tool also provided a unique opportunity to promote returning brands, such as in the cases of The Demon Headmaster and The Worst Witch. Feeding followers’ nostalgia for older brands in this setting helped to build excitement for new episodes.